In today’s world, the internet has played an important role in the digital revolution. Digital technology has become part of our everyday life by facilitating easy communication where billions of people have access to the internet, making it a future mass market which requires a new approach in the maintenance of business. Every organization’s goal is to efficiently learn the use of digital media in interacting and marketing with customers especially in the Digital Marketing Revolution in the Travel industry.
These days, travelers book their tickets and holidays online due to the breakthrough of high-speed internet in technology. They can review prices, compare offers within a moment and have a variety of choices on where to book, visit or stay. Digital marketing has changed the travel industry from a business-centered to a customer- centered where many firms are considering customer’s interest first. This has influenced companies to put much effort in creating a strong and unshakable presence across digital marketing channels, with special focus directed to mobile channels. Day by day, online travel sales are increasing drastically, Google study showing that travelers bombard search engine and hotel websites looking for a place to settle during a travel vacation. This shows that a digital marketing channel is a planning tool for most travelers globally. In 2016, some research conducted by Expedia Media Solutions shows that about 39 travel websites are visited by consumers before booking a tour. Travelers always search for the best alternatives among the available hotels in the region for a good price and good experience.
They look for hotels which offer information about the rooms available when searched from different online sources thus eliminating the customers need to order or book directly from the service providers like the individual hotel websites. With a variety of options to consider, it is very important to always give visitors remarkable reasons to spend their time at a hotel website and convince them to book by offering a good and website shopping experience and best prices ever. The customer can be fully satisfied later by a good service design facilitated through optimization of the hotel’s landing page. Almost everything in the travel industry is influenced by media, this urges travel enterprises to establish a business model that will enable them to measure and increase profits and revenue against all the costs incurred on social media investments and mobility. This will benefit both the internal and external integrated systems in the travel industry based on the utilized web service interfaces.